Branding, Webflow, UX Design
Lyckolabbet
Lyckolabbet is a wellness studio that wanted to strengthen its digital presence amidst the challenges of 2020, with the aim of expanding its reach and offering virtual wellness experiences to its community.
Project date
2020-2021
Industry
Wellness, Health
Software
Webflow, Memberstack, After Effects, MindBody
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Lyckolabbet, led by Emma Lundstedt, set out to redesign its website to seamlessly integrate its physical studio with its online wellness offerings. This initiative aimed to bridge the gap between the physical and virtual worlds and ensure the continuity of Lyckolabbet's feel-good vibes despite the ongoing pandemic.
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Project scope
Services
Brand Identity
Copywriting
User Interface (UI)
Design
Content Strategy
Site in Webflow
We worked closely with Lyckolabbet to create a digital platform that acts as a gateway to a variety of wellness experiences, showcasing fusion classes and providing a convenient booking system for both physical and virtual sessions.
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The site encouraged visitors to explore the holistic benefits of mental wellness, promoting introspection and self-care. By blurring physical and virtual boundaries, we made wellness accessible to all, fostering meaningful connections and empowering individuals to embrace mental wellness.
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Outcome
Increased Engagement
Lyckolabbet saw a significant increase in engagement with a new way to book both virtual and face-to-face classes, indicating increased community involvement and interest.
Expanded Reach
As a result, the new site enabled the company to extend its reach beyond its physical location, attracting participants from different geographical locations to its virtual wellness experiences, thereby broadening its impact.
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