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Folk-centric design

We are Folk. We use tech-driven design to bring conscious brands closer to their folk.

*Folk is based in Östersund, Sweden. The studio is led by a team of two, Sara and Daniel. Working as Art Directors and hands-on designers. With a selected network of partners bringing high quality design to life.

If your brand no longer reflects who you are or where you're headed, we can help. Together, we'll uncover and craft a fresh timeless brand and website connecting you with your folk

Work

MYO Make Your Own Website

Make Your Own

Creative e-commerce and community

Coly Web Application

Coly

Tenant matchmaking software

Lyckolabbet

Holistic well-being and community app

Perfect Event

Personal experience event agency

Care by Åberg

Plastic-free packaging and e-commerce

Mina Webbkurser

Sustainable living online course platform

What we do

Brand Identity

Visual & verbal elements like logos, typography, colors, and tone define a memorable brand identity, crucial for recognition.

UX UI Design

We prioritize user needs in design, crafting intuitive interfaces and optimizing for various devices. Tailored web experiences for you.

Modular Design

We create a modular design system for brand consistency, efficiency, and flexibility. Reusable components aligned with your identity.

E-commerce

We use low-code to create responsive, high-performance e-commerce sites for seamless shopping, driving sales, and customer loyalty.

Thanks to Folk, we now have a strong design foundation for our product, website, and brand. We are overwhelmed by the results and can wholeheartedly recommend Folk as a comprehensive design partner for all your design needs.
Filip Coly

Filip Klementsson

Co-Founder & CPO at Coly Technologies

Make Your Own E-commerce and Blog

Make Your Own

See how we worked with Oona and Salli at MYO to redesign their e-commerce site and custom build a community platform — for a creative revolution
View Project
Coly Website And App

Coly

See how we worked with the team at Coly to craft a modular component system for a scalable app interface — launching a shared living matchmaker
View Project
Perfect Event Branding

Perfect Event

See how we collaborated with the team at Perfect Event to establish a unique brand, website and tonality — re-thinking the event industry

launching soon
View Project
Services

What we do

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Brand Identity

The visual and verbal components that make up the brand identity, such as the logo, typography, color palette, and tone of voice. A strong brand identity is essential for creating a memorable and recognizable brand.

Modular Design

To ensure consistency and efficiency in our design process we build a modular design system for your brand. This helps us craft a set of reusable design components and guidelines, that are consistent with your brand identity, while also allowing for flexibility and scalability as your brand evolves.

UX/UI Design

We put people at the center of our design process, ensuring that every aspect of your website is tailored to meet their needs and preferences. This includes designing user-friendly interfaces, creating intuitive navigation, and optimizing your website for different devices and platforms.

E-commerce

Using low-code software we bring your website to life with a fresh interface and easy-to-maintain back-end. We create responsive, high-performance websites that look and work great on any device, from desktops to smartphones. We understand that e-commerce is more than just setting up an online store. It's about creating a seamless shopping experience that drives sales and builds customer loyalty.

Minc

01

Minc

An incubator program platform for one of Sweden's first startup houses*

© Video Copyright - Minc - The Startup House of Malmö

Make Your Own

Make Your Own

See how we built an e-commerce and community platform for a creative revolution

Coly

Coly

See how we created a modular design system and user interface for a shared living matchmaker

Mina Webbkurser

04

Mina Webbkurser

An incubator program platform for one of Sweden's first startup houses*

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© Video Copyright - Minc - The Startup House of Malmö

we design for the folk we design for the folk we design for the folk we design for the folk we design for the folk we design for the folk

Branding, UX UI Design, Web & Content

Branding, UX UI Design, Web & Content

Our team

We are a team of unshakable optimists believing in helping impactful brands build a bright future.

Daniel Kårén Folk Design Collective
Daniel Kårén
Co-founder • Project Manager & designer

"Meet Daniel, our co-founder and resident project wrangler. With years of experience in managing digital projects and a knack for keeping everyone on track, Daniel is the glue that holds our team and your project together.

When he's not expertly juggling timelines and budgets, you can find him dreaming up the next big idea for our clients. Daniel's got the skills and the vision to make sure your project is a success, every time."

Sara Gramstad Folk Design Collective
Sara Gramstad
Co-founder • Head of design & engineering

"Say hello to Sara, our co-founder and design & engineering mastermind. With years of experience in design she brings a rare mix of tech wizardry and creative flair to our team.

As the boss of our design and engineering department, Sara is on a mission to make digital products that are both beautiful and brainy. She oversees everything from brainstorming to launch, working closely with clients to make their wildest UX dreams come true."

gustav palmqvist profile img
Gustav Palmqvist
SEO strategist • Engineer

"Say hello to Gustav, our SEO strategist and engineer extraordinaire. With a background in both coding and marketing, Gustav is the mastermind behind our clients' search engine success.

He's constantly tinkering with algorithms and analyzing data to ensure our clients' websites are at the top of the search engine rankings. When he's not optimizing websites, Gustav can be found fishing at sea."

alicia johansson profile img
Alicia Johansson
Digital designer • Content creator

"Meet Alicia, our digital design whiz. With her sharp eye for detail and her knack for creating stunning designs, she adds a spark of creativity to every project. Alicia's expertise in a variety of design tools and techniques - from wireframing to graphic design - means she's always up for a challenge.

She works closely with clients and our team to deliver exceptional results, and when she's not designing, she's baking a ten layered cake in the kitchen."

Simon Gramstad Profile Img
Simon Gramstad
SEO strategist • Content creator

"Meet Simon, our SEO and content extraordinaire. With years of experience in digital marketing, he crafts SEO-driven content that converts. He excels in storytelling that captivates audiences and drives results.

At our agency, Simon develops and executes SEO strategies, from research to content optimization, helping our clients reach their goals. When not writing, Simon explores hiking trails and restaurants."

Our team

At FOLK, we've had the privilege of collaborating with diverse teams. Since 2020, we've partnered with 36 clients to launch 34 websites, craft 22 meaningful brands, and empower our clients to share their stories and connect with their folk.

Daniel Kårén Profile Img
Design and Strategy Lead

Daniel Kårén

daniel@hellofolk.co

Sara Gramstad Profile Img
Digital Art Director

Sara Gramstad

sara@hellofolk.co

alicia johansson profile img
Digital Designer

Alicia Johansson

alicia@hellofolk.co

gustav palmqvist profile img
Digital Strategist

Gustav Palmqvist

gustav@hellofolk.co

We're hiring!

Join our tight-knit team and be part of crafting meaningful brands, building captivating websites, and empowering clients to connect with their folk.

Collaborative tools we use

At FOLK, we have the privilege of working with diverse teams from all walks of life. We're proud of our track record. Since 2020, we've partnered with 36 clients to launch 34 websites and develop 22 thoughtful brands.

We recently collaborated with a co-living brand simplifying shared living tenant matching, a creative brand shaping craft as something more sustainable and an event agency sharing meaningful experiences. Our goal is to empower our clients to tell their stories and connect with their folk.

Folk Design Studio

Get in touch

Ready to start a conversation? We'd love to hear from you. Fill out the form and let's connect

info@hellofolk.co
+46 (0)768 055 172
Östersund, Sweden
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let's talk about

Our 20 minute discovery calls are designed to better understand your business goals and evaluate how we can assist you moving forward

What does Folk specialize in?

We specialize in UI/UX design, web design, and digital design, with a focus on building purpose-driven brands and user-centered digital products that resonate with your audience.

What approach does Folk take to branding?

We take a research-based approach to branding, using insights about your target audience to inform our design decisions and create experiences that deliver real value to your users.

Can Folk help my business make a positive impact?

Yes, our agency is dedicated to helping purpose-driven teams create a measurable positive impact through branding and digital products that are easy for people to use and will last a long time.

What kind of businesses has Folk worked with?

We've worked with a diverse range of purpose-driven teams, including startups, co-living brands, and sustainable creative brands.

What kind of projects has Folk worked on?

We've worked on a range of different projects. We've helped create program platforms, online course platforms, roommate matching apps, e-commerce brands, health and wellbeing platforms and modular platforms for making craft digital and simple.

What motivates Folk?

We are passionate about making a difference in the world, connecting with customers who share our values, and building successful and profitable businesses that align with our personal values and vision.

What sets Folk apart from other design agencies?

Our agency specializes in purpose-driven branding and digital products, and takes a research-based approach to ensure that our designs deliver real value to your users.