We started by creating a brand identity that's both sustainable and elegant. Then we designed the packaging for their reusable beauty range. We also created tailored marketing materials for Care by Åberg's target customers, such as hotels and cruise lines. We wanted to emphasise the importance of avoiding single-use plastics and using environmentally friendly beauty products.
We built a new website for Care by Åberg and transformed the brand into a sustainability information hub. Visitors can now learn all about the top quality of their eco-friendly products and get a deep insight into their positive impact on the environment. It's the perfect platform to highlight their unwavering commitment to sustainability.