We build brands and digital products to make a difference
At Folk, we help businesses create human-centered digital solutions that meet the needs and expectations of their target audience. Our process involves three core stages: Discover, Design, and Deliver.
To create digital products that connect with your audience, we start with the Discover phase. We talk to your audience, study competitors, and make a plan. Our goal is to make something that looks good and works well. We also help you create a brand that reflects your values. This makes sure everything is consistent. The Discover phase sets the foundation for creating a product that meets your users' needs and stands out in the market.
User Research and Branding Deliverables
We'll talk to your target audience to understand their needs, goals, and pain points. This will help us develop solutions that truly resonate with them.
We'll create fictional characters based on the insights we've gathered from our research. These personas will represent your target audience and help us keep their needs in mind throughout the design process.
We'll map out the steps your users take when interacting with your product or service. This will help us identify pain points and opportunities for improvement.
We'll research your competitors to understand their strengths and weaknesses. This will help us identify opportunities to differentiate your brand and improve your overall user experience.
Developing a strong brand strategy involves defining the brand’s purpose, values, and unique selling proposition, and identifying the target audience. This helps to create a consistent and coherent brand identity that resonates with customers.
The visual and verbal components that make up the brand identity, such as the logo, typography, color palette, and tone of voice. A strong brand identity is essential for creating a memorable and recognizable brand.
Creating a set of guidelines that dictate how the brand identity should be used across all touchpoints, including print and digital media. This ensures consistency and helps to reinforce the brand identity.
After Discover, we move to Design. We make your digital product come to life with good design and development. Our team makes designs that meet your needs and your users' needs. We cover many digital products and work with you to make something unique. We look at all the details to make sure it works well. Our goal is to make a great digital product that meets your business needs and makes your users happy.
Design and Digital Deliverables
We put people at the center of our design process, ensuring that every aspect of your digital product is tailored to meet their needs and preferences. This includes designing user-friendly interfaces, creating intuitive navigation, and optimizing your product for different devices and platforms.
To ensure consistency and efficiency in your design process, we offer a modular design system service that provides a set of reusable design components and guidelines. This system helps us create designs that are consistent with your brand identity, while also allowing for flexibility and scalability as your digital product evolves. By using a modular design system, we can accelerate the design process and deliver high-quality, cohesive designs that meet your business needs and delight your users.
Our front-end developers use the latest web technologies to bring your digital product to life. We create responsive, high-performance websites and web applications that look and work great on any device, from desktops to smartphones.
With the rise of mobile usage, having a mobile app can be a game-changer for businesses. We specialize in mobile app design that is focused on creating seamless and intuitive user experiences.
We understand that e-commerce is more than just setting up an online store. It's about creating a seamless shopping experience that drives sales and builds customer loyalty.
In the Deliver phase, we help you translate your purpose into content marketing. Our team delivers content strategies, content creation, and show you how to share your content in various channels. We also optimize your content with SEO to help you rank higher in seach engines. Our goal is to help you grow your business by making content that keeps your audience interested and builds a following.
Content and Marketing Deliverables
We develop a plan for creating, distributing, and managing your content. This includes setting goals, identifying target personas, planning distribution channels, and establishing KPIs for measuring success.
We craft high-quality and engaging content that aligns with your brand's messaging and voice, such as blog articles, social media posts, videos, infographics, whitepapers, and more.
We promote and share your content through various channels, such as social media, email marketing, and influencer outreach, to increase visibility, reach, and engagement.
We optimize your content and website to rank higher in search engine results for relevant keywords and phrases, including researching and selecting keywords, on-page optimization, and building high-quality backlinks from reputable sources.