Ecommerce, Webflow, UX Design
Make Your Own
Make Your Own (MYO) was launched in 2020 with the aim of making crafting more accessible to everyone, regardless of background or skill level.
Project date
2022-
Industry
DIY, Community
Software
Figma, Shopify, Webflow
Founders Oona and Salli curated a selection of yarns and sustainable materials, along with detailed instructions and how-to videos. Their commitment to sustainability and accessibility set the stage for a virtual craft movement.
Project scope
Services
Workshops
Competitive Analysis
Naming
User Experience (UX)
User Interface (UI)
Wireframes & Prototyping
E-commerce in Shopify
Community platform in Webflow
We worked closely with Make Your Own, to redesign their e-commerce and create a seamless and intuitive online shopping experience. The interface was designed for easy navigation and accessibility, and tailored to capture the essence of the brand and make the shopping journey as enjoyable as possible.
"We also put our focus on sustainability, something that this industry traditionally doesn't seem to have given much thought to"
— Oona and Salli, founders of Make Your Own
HelloFolk also strategised, designed and built the MVP community platform, enabling Make Your Own to make the transition from written paper instructions sent with their kits to a fully digital, vibrant community space where people can choose from their extensive library of instructions.
The community platform also facilitates the sharing of crafting instructions, resulting in increased community engagement and new ways for MYO to drive traffic through their social media.
Outcome
Growth Rate
Make Your Own experienced a remarkable growth rate of 320%, indicating successful operations and market traction.
Social Media Engagement
With a steady acquisition of 500 new followers per week in Sweden, Make Your Own demonstrates effective social media strategies and content creation.
Business Model Adaptation
Insights from the collaboration led to the adoption of a subscription model for their community platform, enabling product growth and aligning with global expansion plans.