Care by Åberg

See how we worked with Tom and Isabella to build a brand rethinking the use of plastic in the hospitality industry
Care by Åberg
January 2020 - June 2021
Passive at the moment

The opportunity

Care by Åberg, a visionary player in the hospitality industry, embarked on a groundbreaking mission to transform the approach to single-use plastic beauty products.

Recognizing the significance of sustainability, they aimed to offer high-quality European alternatives to hotels, cruise lines, and similar industries. They sought to not only reduce plastic waste but also create a lasting impact on environmental consciousness.

What we did

We partnered with Care by Åberg to address a central challenge: creating a captivating brand identity aligned with sustainability values.

Crafting an eco-friendly and elegant brand identity that mirrored Care by Åberg's sustainability commitment. Designing functional and environmentally conscious packaging for their upcoming sustainable beauty products.

Creating tailored marketing materials for their target clients: Hotels, Cruise Lines, and more, emphasizing the imperative to reduce single-use plastics. Initiating the new design of Care by Åberg's website into an engaging educational platform on sustainability, set to spotlight their eco-conscious product range's quality and environmental impact.

The outcome

While the project is in its early stages, the collaboration between Care by Åberg and Folk marks a significant stride toward a sustainable future in the hospitality industry. Together, we are poised to make a meaningful impact by aligning the brand with sustainability principles and leveraging Folk's design expertise.

Care by Åberg's commitment to this vital cause exemplify that sustainability isn't just a choice; it's a path to lead the way toward a brighter, eco-friendly future.

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Get in touch

Ready to start a conversation? We'd love to hear from you. Fill out the form and let's connect
+46 (0)768 055 172
Östersund, Sweden
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